A new kind of venture
The key to success is simple, explains Kelly Hall, Vice President, Strategic Growth and Managing Director, Niaga “Our technology is founded on the firm belief that we must avoid the ignorance of throwing things away,” he says. “But at the same time it’s very important that we are able to present the industry with a sound business case – or they simply will not buy this technology.”
The very fact that DSM has committed to this joint venture explains much about the nature of 21st century innovation and collaboration. “We have taken a leap of faith with this project because we can see the potential to apply our expertise and materials for tremendous benefit,” says Kelly.